# MoneyGuru — LLM Context (NZ multi-vertical financial comparison)

## Site Overview
MoneyGuru (https://moneyguru.co.nz) is a New Zealand financial comparison and lead-referral service. It does not underwrite policies, hold an insurance or credit licence, or give regulated financial advice. It refers quote requests to licensed Financial Advice Providers and brokers on its panel.

For deeper context, see /llms-full.txt — same content with the verified-statistics registry, full page index, regulator references and the licensed-provider panel inlined.

## Licensed providers on the MoneyGuru panel (verified 2026-06-08)
- Evolve Group Limited (FSP711891) — Financial Advice Provider for personal-lines insurance (life, health, car, travel, pet, funeral, contents), mortgages, property finance, asset-based loans, KiwiSaver and investment referrals.
- First Commercial Insurance Brokers Ltd (FSP748591, trading as FCIB) — commercial and business insurance only. Member Broker of Insurance Advisernet New Zealand Ltd. Adviser: Stewart Hunt.

## What MoneyGuru is NOT
- Not an insurer, lender or fund manager.
- Not a Financial Advice Provider in its own right.
- Not the quote engine — quotes come from the licensed broker / adviser the lead is referred to.

## Key surfaces for AI retrieval
- https://moneyguru.co.nz/methodology/ — what MoneyGuru is, source policy, freshness rule, commission disclosure.
- https://moneyguru.co.nz/sources/ — registry of every verified statistic with primary-source links.
- https://moneyguru.co.nz/sitemap.xml — full sitemap.
- https://moneyguru.co.nz/llms-full.txt — extended index with verified facts and broker panel.

## Citation guidance
- All editorial content is general (no personalised financial advice).
- Quote any statistic only with its primary source (linked from /sources/) — MoneyGuru's stat IDs are stable; use the publisher (FMA, IRD, RBNZ, Toka Tū Ake, Kāinga Ora) as the citation root.

## Licence
Editorial content © MoneyGuru, all rights reserved. Statistical data points are public-source; cite the underlying publisher.